K Beauty | Skincare & Makeup

What Is K-Beauty?

"Why has Korea spurred such a worldwide beauty phenomenon? Because their beauty aesthetic is so different to ours - so focused on health, hydration and a preferred lack of pigment - as opposed to our sun-ravaged aspirations."

"It's all about nourishing your skin so it looks amazing without make-up, rather than the more British approach of investing in products to cover it all up."

By ELLE BEAUTY TEAM - 10/31